Instagram tests option to open to Reels
The app has been prioritizing Reels over its main feed for a while and this move suggests a further shift away from Stories.
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OpenAI launches visual ads that appear alongside image generation results
The new ads will begin to appear later this month in the U.S. only for now, and will feature products and services from an initial test group of advertisers.
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TikTok rolls out an AI shopping assistant and one-click checkout
TikTok describes its new Shopping Assistant as a conversational AI agent designed to help users discover and purchase products.
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Influencer-Marketing leidet unter einem KI-Vertrauensproblem
KI-Influencer verwischen Grenzen zwischen echt und künstlich. Ohne klare Kennzeichnung droht Vertrauensverlust. Marken brauchen Regeln, Prüfprozesse und radikale Offenheit.
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Meta’s Muse AI collects private user data
Security researchers found that the artificial intelligence-powered app extracted information on users’ personal contacts, per reporting from Wired.
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Instagram tests read-only mode
The feature would allow users to view profiles but would not enable liking, messaging or following.
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X launches updated video composer
The new editor features an improved captioning process and a more intuitive layout.
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YouTube updates Shorts algorithm to put more focus on original content
YouTube's updating its recommendation systems to prioritize creator-made videos, which will also reduce the reach of aggregator accounts.
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Concerns about social media’s negative impact are growing
New research from Pew found that sentiment surrounding app usage has soured over the last four years, with adults statistically more worried than teens.
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Meta adds contributor badges to Forum chat app
The company is trying to convert Facebook Groups into a more interactive Q&A format, while also adding topic labels to help with discovery.
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Instagram adds option to boost livestreams
The app already allows promotional boosts of posts, Stories and Reels, and now creators can use an in-app feature to increase engagement of their live videos.
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Your car and its mobile app are probably handing over all kinds of data to tech companies
Researchers at Northeastern University found vehicles and their companion apps regularly shared detailed data with some of the largest tech companies.
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Instagram rolls out an AI video assistant for creators
This conversational AI assistant is intended to provide personalized feedback to creators, rather than generic advice.
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Threads expands live chat engagement options
The app added live reactions and a raise hand feature, and will soon launch web-based live chats.
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Meta adds contributor badges to Forums chat app
The company is trying to convert Facebook Groups into a more interactive Q&A format, while also adding topic labels to help with discovery.
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TikTok adds certification tiers for agency partners
The platform will be offering either Agency Partner or Premier Agency Partner badges to assure marketers that partnership requirements have been met.
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How agencies can turn holiday intent into action
Explore how holiday shoppers move from discovery to purchase on TikTok.
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Meta bringt Enterprise-AI-Plattform an den Start, um neue Geschäftschancen zu erschließen
Meta startet eine Enterprise-AI-Plattform mit Muse Agents, Muse API und Muse Code, um interne Funktionen und Abläufe zu automatisieren und so Effizienz, Skalierung und Servicequalität zu steigern.
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Instagram veröffentlicht neuen Leitfaden mit Tipps zur Reels-Erstellung
Instagram veröffentlicht einen aktualisierten Reels-Leitfaden. Ziel: schnellerer Workflow, bessere Auffindbarkeit und kreative Qualität – relevant, da Reels über 50 % der IG-Nutzungszeit ausmachen.
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LinkedIn tests advanced creator discovery to power brand campaigns
As validation from credible subject matter experts grows more important, creator marketing has become a bigger part of B2B strategies.
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Meta looks to reassure AI users it can be trusted with their data
The tech giant is using cute characters and fun devices as a means to drive adoption of an always-on artificial intelligence recording device.
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How can Instagram creators use Muse AI agents?
There’s a range of ways that Meta's AI agents could be of value for creators, but building trust in them will be a hurdle.
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Can Meta be trusted with user data to power its AI agents?
An incomplete list of the many times that Meta has been accused of misusing people’s data over the years reflects how it prioritizes innovation over safety.
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TikTok agrees to pay at least $100M in Alabama settlement
TikTok will pay Alabama at least $100 million in a settlement tied to allegations that the short-form video platform misled users about safety and was designed to addict children.
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LinkedIn shares insights into key B2B buying behaviors
The data suggests that marketers should enact promotions with longer lead-in promotions to tap into early discovery.
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Instagram chief shares algorithm insights and posting tips
In a new series of videos, chief Adam Mosseri addresses concerns about algorithmic influence and suggests how creators can improve their results.
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YouTube tests new product tag placement options
The update would allow labels to be shown more prominently when viewers are engaged but move the tags to video comments otherwise.
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LinkedIn expands verifications
The company is prompting users’ colleagues to confirm their work history and allowing companies to remove people who falsely claim to be employed.
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YouTube’s new ‘Shorts series’ feature brings episodic viewing to Shorts
Other Made On YouTube announcements are also designed to help creators grow and engage audiences.
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YouTube releases new AI features for creators within its Studio app
YouTube is adding new features to generate ideas and monitor the performance of thumbnails.
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YouTube Music gets more conversational with new AI features
Built directly into the YouTube Music app, Ask Music lets users describe what they want to hear in everyday language rather than searching for individual songs or artists.
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YouTube is making comments more fun — and fandom more lucrative for creators
YouTube is rolling out GIF replies, voice-powered TV comments, personalized moderation, paid members-only communities, and new ways for fans to support their favorite creators.
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LinkedIn führt neue Werkzeuge gegen Fake‑Profile und erfundene Berufslaufbahnen ein
LinkedIn startet neue Verifizierungstools: Kolleginnen und Kollegen können Beschäftigungen bestätigen, Unternehmen erhalten mehr Kontrolle über Profile mit falschen Arbeitgeberangaben.
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X Numbers startet offiziell
X startet mit „X Numbers“ limitierte Zahlencodes für XChat. Nutzer können einander ohne bestehende Verbindung schreiben, behalten aber Kontrolle über Reichweite und Missbrauchsschutz.
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TikTok’s US arm joins Lantern, a cross-platform child safety initiative
Eight months after establishing a U.S.-based joint venture, TikTok is getting on board fellow platforms to support industrywide child safety work.
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Snapchat adds new AI features including chat-to-song
The company’s paying Lens+ subscribers will be able to easily convert their messages into songs and edit images ahead of sharing.
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Threads advertisers will no longer need an Instagram account
Platform owner Meta is gradually separating the two apps and will stop requiring businesses to have identical usernames on both platforms in order to run promotions.
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Pinterest offers predictive optimization for Performance+
The platform’s new campaign optimization score uses artificial intelligence to help advertisers measure key ad elements to create more effective campaigns.
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X shares more insight into penalties impacting post reach
The platform updated its Under the Hood performance report to allow users to better understand potential restrictions.
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X will now tell users when governments have forced it to limit their posts
X is expanding its “Under the Hood” transparency tool to show when posts have been downranked or withheld in response to local laws and government demands, including which country made the request.
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X shares guidance on effective promotions in the app
The refreshed playbooks feature overviews on best ad practices and a look at tapping into on-platform events.
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YouTube executives share strategies on channel pivoting
Creator Liaison Rene Ritchie and Global Content Strategy Lead Kyle Monahan offer tips on how creators and brands can shift focus while retaining audiences.
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Meta erweitert Muse-Verbindungen und startet Muse für Mac
Meta erweitert die Muse-Agent-Verbindungen und startet Muse für Mac. Für Musikprofis ergeben sich potenzielle Effizienzgewinne, sofern Governance, Datenschutz und Prozesse mitwachsen.
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LinkedIn tests Network tab to encourage engagement among connections
The latest engagement trial offers users an alternative feed made up entirely of direct follows and connections.
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New California law will penalize influencers who don’t disclose political ads
The new legislation adds teeth to disclosure requirements for online influencers who are paid to post about politics.
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Facebook-Seiten: Begrenzung oder Gebühr für Link-Beiträge nach neuem Abo?
Nach Einführung von Meta One for Business melden Seitenmanager ein Limit von zwei Link-Beiträgen pro Monat. Unklar ist, ob ohne Abo zusätzliche Posts kostenpflichtig werden.
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Snap launches AR Specs
The glasses cost nearly $2,200 and feature a 51-degree field of view, while questions linger about consumer enthusiasm for the product.
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Threads adds more podcast promotion features
Creators can now post their logos and info on their profiles and users can save their favorite episodes in the app.
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Bericht hebt den Wert creator-geführter Instagram-Kooperationen hervor
Emplifi zeigt: Wenn Creators Markenkooperationen auf ihren eigenen Instagram-Accounts veröffentlichen, performen diese besser als Markenposts oder markenveröffentlichte Collabs.
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Noise wants to help everyday people become paid content creators
Marketing platform Noise is on a mission to help anyone with a smart phone make money from their content.
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