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6 ways to build a brand on Pinterest

The visual search app has become a key product discovery channel and can help connect promotional efforts to more than 630 million shopping-focused active users.

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How to build a brand on Facebook

Meta’s flagship app has more than 3 billion users and has seen a resurgence due to the popularity of Reels.

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How to build a brand on X

The platform formerly known as Twitter has more than 550 million monthly active users and is still an important online space for discussion and marketing opportunities.

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7 tips for marketing on YouTube

The Google-owned video platform is one of the most influential online channels as influencers and short-form content continue to dominate screens.

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6 tips for building a brand on Pinterest

The visual search app has become a key product discovery channel and can help connect promotional efforts to more than 630 million shopping-focused active users.

Social Media Today

Meta still has widest social media reach

Instagram, Facebook and WhatsApp each have more than 3 billion users, giving the platforms’ owner a clear lead in the digital community landscape.

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How to maximize Instagram marketing in 2026

Brands that want to establish or expand their presence on the app should consider enlisting the help of Meta AI, working with influencers and leaning into short-form content.

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Patreon lays off 20% of its workforce

In a memo to staff that was posted online, Conte said the company's core business is strong, but the platform has to respond to market changes and adjust its cost structure to remain stable.

TechCrunch Apps

Will Meta’s massive AI bet pay off?

The company has invested hundreds of billions of dollars into developing artificial intelligence models, but the market’s response hasn't matched owner Mark Zuckerberg’s enthusiasm for the tech.

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Klage wegen Social‑Media‑Sucht gegen Meta zurückgezogen

Eine geplante Klage wegen Social‑Media‑Sucht wurde zurückgezogen; der Kläger ließ seine Ansprüche gegen Meta fallen. Damit steht in diesem Verfahren kein großes Tech‑Unternehmen vor Gericht. Relevanz für Musikmarketing hoch.

TechCrunch Social

After TikTok, Snap settles social media addiction case

TikTok recently settled its portion of the case with the plaintiff ahead of a jury trial that starts next week in Los Angeles. YouTube has also reached a deal, leaving Meta as the only remaining defen

TechCrunch Social

AI and the rise of the universal entertainment app

Over the past decade, streaming platforms competed by dominating individual formats like music, video, podcasts, or audiobooks. Now, as AI makes it easier to create, organize, and recommend content, t

TechCrunch Apps

Google Vids now lets you star in your own AI videos

Google is adding personalized AI avatars to Vids that let users create videos starring a digital version of themselves, alongside Gemini Omni-powered tools for generating and editing videos from promp

TechCrunch Apps

X updates its engagement bait detection

The platform is using Grok’s artificial intelligence system to remove accounts that solicit engagement from its creator revenue share program.

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